The Camp Transformation Center of Palm Desert

41900 Corporate Way, Palm Desert, CA 92260

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About Our Culture

The Camp Transformation Center is more than a fitness boot camp, it’s a destination. A place where you can begin a personal fitness journey while celebrating progress among a community of like-minded supporters. The Camp offers a comprehensive 360-degree perspective on improving health and wellness – everything from personal training and nutritional instruction to dynamic class workouts and group fitness challenges. All conducted in a supportive environment where all members are accepted as part of the same Awesome Fit Family (AFF), regardless of experience or ability. At The Camp Transformation Center Palm Desert, we’re all about life-changing transformations. It’s right there in our name.

Our Philosophy Defined

We believe fitness, working out, and weight loss should be fun, conducted in a welcoming community where fellow members feel more like family. At The Camp, you’ll experience measurable progress and real results that can only be achieved by surrounding yourself with others dedicated to the same goal. When it comes to providing well-rounded health and wellness, you won’t find a better environment for celebrating one another’s health, happiness, and the joy that comes from incremental progress. That’s how we differentiate ourselves at The Camp Transformation Center Palm Desert.

Our Mission

At The Camp Transformation Center, our mission is to create a supportive and enthusiastic environment for improving one’s individual health and wellness – achieved without pretense or pressure.

Our Vision

At The Camp Transformation Center, our vision is to build a true community of like-minded members who believe that fitness is more than a routine – it’s a lifestyle. Our exercise studios are designed to be sanctuaries of personal growth that go beyond physical fitness, a place where members are empowered to become the best versions of themselves so they can lead healthier, happier lives while inspiring others.

Our Core Values

At The Camp Transformation Center, our nine core values reflect how we aspire to lead the company. They include:

Integrity

In which we always do the right thing

Team-First Approach

A community based on trust, loyalty, positivity, accountability, and respect

Respect

We offer an environment based on acceptance of others

AAF Always

Our awesome fit family (AFF) is all about supporting and inspiring one another

Positivity

Our pledge to lift one another up at every turn

Honesty

Always being truthful is how we overcome adversity

Trust

We value our interdependence on each other

Fun

We believe personal fitness journeys should be fun, never a chore

Passion

Our employees are passionate in every aspect of their jobs

Our Founders

The Camp Transformation Center was co-founded in 2010 by Luis and Alejandra Font, a dynamic duo with over four decades of experience in fitness, nutrition, and entrepreneurial pursuits. Together, they’ve overseen the growth of a fitness brand that now boasts over 150 franchised locations, as well as launching lines of supplement products and apparel. Both Luis and Alejandra remain actively engaged in the direction, growth, and day-to-day operations of The Camp Transformation Center.

Alejandra

Alejandra Font

Co-Founder & Co-CEO

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to starting The Camp TC, a fitness brand that has impact thousands of lives. Alejandra runs 2 companies and 3 company owned Camps. The Camp Franchise Systems with over 150 franchised locations and Myo Sports Nutrition, a supplement and apparel line. Alejandra has been able to scale her businesses with the focus on developing strong teams that are customer centric with an emphasis on community building. She has a Bachelors Degree in Sociology, has competed in 3 NPC Bodybuilding competitions, where she has placed consistently between 1-2nd place.

Luis

Luis Font

Co-Founder & Co-CEO

Luis is an entrepreneur with almost over 25 years experience in businesses ranging from quick service restaurants, direct sales, digital marketing and fitness gyms. Luis has played an important role crafting the Vision, Mission and Culture of The Camp Transformation center, the day to day operations, development and expansion of The Camp Franchise Systems, and MYO Sports Nutrition. He’s been instrumental in creating the management infrastructure and in the continued growth of The Camp Franchise Systems. He holds degrees in Finance and Economics from The University of Houston.

What Our Members Say

Great workout, never boring, challenging and fun!

Randie Morillo Oct 10, 2024

Love The Camp! Best workout ever! Jory & Nan are AWESOME! ❤️

Andrea Heinrichs Nielson Jun 6, 2024

Came back after being a past member. Since coming back my migraines are under control and i have lost 15 pounds. trainers are GREAT and make it fun.

Stephanie West Jun 6, 2024

Great class cosch

Jorge H. Alvarez Mar 3, 2024

The best of the best!!!!!! Coaches are incredible! Everyone is so nice and inspiring! Very grateful for this gym!!!

Courtney Doucette Apr 4, 2024

So I’ve been a member of The Camp at several of the Los Angeles locations for around 8 years. I often go to La Quinta to visit family and for this Easter 🐣 weekend visit, I was just so nervous about falling off my routine as I usually do when I visit. So I did a quick google search and found the The Camp Palm Desert 🌵, thank goodness! This is A GREAT location! Huge facility with workouts just as fun, challenging, and do-able as what I am used to in L.A. I took a class with Jory and met his wife who is also a trainer here. They are the sweetest people as is Monique at the front desk and all of their gym members. Great people at all different ages and levels of working out. Just a pleasure to take a class here and I can’t wait to visit again to take another one. Side note: Jory, the trainers birthday was the next day and his wife prepared little “bar bell” and “dumbbell” treats with pretzels and marshmallows, and gummy lifesavers and red licorice for everyone to enjoy after the workout. Unfortunately for me, I couldn’t eat any since I’m currently doing the 6 week challenge but it really stood out to me the sense of family and camaraderie that this gym has and that every gym should strive to have.

Rio James Mar 3, 2024

the best gym ever!

Martha R Mar 3, 2024

As night nurse it’s so hard to find a program that fits my schedule. I’m so grateful that I continued my membership after the 21 day detox, thanks to all the wonderful coaches. (Alex, Ricardo, Nan, Jory, Cassandra, and Lori) because of you guys and this establishment as a whole, I’m a better and healthier nurse for my patients… :)

Enelyn Agtang Mar 3, 2024

Great workouts, energetic trainers and a great sense of community!

Ghata V. Mar 3, 2024

I love the camp the atmosphere is great I been coming to the camp for about 5 years during pandemic times I did it virtual and it was an amazing experience everyone is friendly couches and front desk propel

maureen Arauz Mar 3, 2024

I just started coming here 3 weeks ago now and I’m hooked!! Each trainer I’ve had is amazing and motivating !! Going to gyms in the past I’ve always been intimidated and anxious; Not here !!! Everyone is so welcoming and kind. I leave class each time feeling like a new person and that I could take on the world! I would 10/10 recommend checking this place out!!

Desiree M Mar 3, 2024

Awesome gym, great coaches!

laura segovia Mar 3, 2024

Best Coach !!

Vincent Heredia Mar 3, 2024

Love this gym!! The management and trainers are awesome… upbeat, fun and caring! They modify for all levels, and make coming to the gym fun. Great music and always changing things up so it never gets boring. Incredible energy! Highly recommend, not intimating at all.

Nicole Hay Mar 3, 2024

Love this place! The best environment, with excellent trainers.

Diana Moreira Mar 3, 2024

Amazing place to work out and good people

Ruben Zuno Mar 3, 2024

Great place to workout. Trainers here are great. They help you stay motivated to help you get to your goal.

Jessica Garcia Mar 3, 2024

Very good experience, nice staff 👍

Erika Urisan Mar 3, 2024

I started at The Camp Transformation Center 7 years ago. The accountability and family vibes make it my home away from home. The trainers are friendly, informative, and provide effective workouts with modifications as needed. I just finished my first week of a challenge and lost 5 lbs!!! My workouts with Coach Laurie, Alex, Ricardo, and Cassandra had me loving that I am back in the gym after a 2 month hiatus. Thank you trainers for helping me get started. Let’s go AFF!!

Toni Salas Mar 3, 2024

My experience at The camp Transformation in Palm Desert has been amazing, the owners and staff are professional, knowledgeable, friendly, supportive and positive. It’s nice to workout in a place where the atmosphere is positively with others who have same goals, to live a healthy, positive lifestyle!

Santiago Gonzalez Mar 3, 2024

This is a great place to work out in a group setting! Lots of encouragement, comraderie and motivation. #awesomefitfamily

Doug Franklin Mar 3, 2024

Awesome place, with an awesome group people. Shout out to the trainers that push us to be our best. Laurie, Nan, Jory, Cassandra, Alex, Ricardo, and Monique's happy face to greet you.

Elizabeth Rohauer Mar 3, 2024

Great work out with Coach Jory , coach Nan and Coach Laurie. Shout out to Monique at the front desk for always being so welcoming . I always feel motivated and with so much energy after working out . Great way to start every day !!!

Maria Duran Mar 3, 2024

Love this place! Great trainers all of them, the whole team is great people💪🏽💪🏽💪🏽💪🏽

LARAIDER 44HUNDREAD Mar 3, 2024

1st class was amazing! Can’t wait to be back!! Jorri was a great trainer!!

Stacy Hamilton Mar 3, 2024

We love the Camp, the workouts are challenging, diverse and fun. They are over before you know it. The owners Alex and Ricardo care about your fitness and personalize your experience. Cassandra,Nan, Jory and Laurie are great coaches. Come try the camp, be part of the AFF you won’t regret it.

Alexis Doran Mar 3, 2024

I have never been the type of person who gets motivated to go to classes, but these guys have made me that person. They are caring, calm and take their time to explain the process. They actually care!! You don’t feel old or dumb when you ask questions about the technique. All the instructors know you by first name and push you just enough to go a bit further. Thank you guys!!!

Jessica Hernandez Mar 3, 2024

The Camp makes you want to go back and never quit! Ricardo, Alex, Nan, Jory and Cassandra the entire team at the camp is super motivating, professional, experienced and will definitely push you to reach your goals. I always look forward to another workout at The Camp even when my body is super sore from the day before.

jennifer R Mar 3, 2024

Jordy ,Ricardo,Alex ,man and Nancy are the best

Alfredo Jacinto Mar 3, 2024

Jory was amazing super grateful for everyone at the camp💕

VANESSA GUTIERREZ Mar 3, 2024

I love The Camp! Great workouts and amazing trainers. Everyone is always so friendly and helpful. Such a positive environment!

erin ferrell Mar 3, 2024

Great workout with high energy and effective workouts!

Leilani Mallett Mar 3, 2024

Great trainers! Dedicated staff and over all a great/positive environment.

Manuel Machuca Mar 3, 2024

Awesome workouts , Environment Make Friends and Staying Motivated with each other .

Rigoberto Reyes Jr Mar 3, 2024

Amazing environment with amazing members that motivate each other.

Jose Ramirez Guzman Mar 3, 2024

Jory is one of my favorite trainers at The Camp. He is constantly challenging me to push myself.

Monee Ambriz Mar 3, 2024

This class kicked my rear end! The camp team is amazing. Trainer for today is Jory💪🏽💪🏽

Wolph Streams Mar 3, 2024

The Camp has been a helpful place for me & to come on a regular bases for group workout. All of the Trainers are enthusiastic and guide you on body mechanic. They care for individual goals.Toning, nutrition and events. Claudia Aranda

Claudia Aranda Feb 2, 2024

Great place to get a great workout. Staff is friendly and knowledgeable and the facilities are clean and inviting.

Jill Nation Feb 2, 2024

The camp it’s been a change in my life Love it !!! Every trainer it’s amazing and with great actitud !!! Thank you everyone !!! I invite anyone to take the opportunity to Become a member!

Maribel Gonzalez Feb 2, 2024

I love the camp because of the amazing instructors and great experience!

BeastURDreamz Feb 2, 2024

Great place to workout. Very friendly and helpful staff.

Ricardo Rojo Jan 1, 2021