The Camp Transformation Center of Salinas

1682 N. Main St., Salinas, CA 93955

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About Our Culture

The Camp Transformation Center is more than a fitness boot camp, it’s a destination. A place where you can begin a personal fitness journey while celebrating progress among a community of like-minded supporters. The Camp offers a comprehensive 360-degree perspective on improving health and wellness – everything from personal training and nutritional instruction to dynamic class workouts and group fitness challenges. All conducted in a supportive environment where all members are accepted as part of the same Awesome Fit Family (AFF), regardless of experience or ability. At The Camp Transformation Center Salinas, we’re all about life-changing transformations. It’s right there in our name.

Our Philosophy Defined

We believe fitness, working out, and weight loss should be fun, conducted in a welcoming community where fellow members feel more like family. At The Camp, you’ll experience measurable progress and real results that can only be achieved by surrounding yourself with others dedicated to the same goal. When it comes to providing well-rounded health and wellness, you won’t find a better environment for celebrating one another’s health, happiness, and the joy that comes from incremental progress. That’s how we differentiate ourselves at The Camp Transformation Center Salinas.

Our Mission

At The Camp Transformation Center, our mission is to create a supportive and enthusiastic environment for improving one’s individual health and wellness – achieved without pretense or pressure.

Our Vision

At The Camp Transformation Center, our vision is to build a true community of like-minded members who believe that fitness is more than a routine – it’s a lifestyle. Our exercise studios are designed to be sanctuaries of personal growth that go beyond physical fitness, a place where members are empowered to become the best versions of themselves so they can lead healthier, happier lives while inspiring others.

Our Core Values

At The Camp Transformation Center, our nine core values reflect how we aspire to lead the company. They include:

Integrity

In which we always do the right thing

Team-First Approach

A community based on trust, loyalty, positivity, accountability, and respect

Respect

We offer an environment based on acceptance of others

AAF Always

Our awesome fit family (AFF) is all about supporting and inspiring one another

Positivity

Our pledge to lift one another up at every turn

Honesty

Always being truthful is how we overcome adversity

Trust

We value our interdependence on each other

Fun

We believe personal fitness journeys should be fun, never a chore

Passion

Our employees are passionate in every aspect of their jobs

Our Founders

The Camp Transformation Center was co-founded in 2010 by Luis and Alejandra Font, a dynamic duo with over four decades of experience in fitness, nutrition, and entrepreneurial pursuits. Together, they’ve overseen the growth of a fitness brand that now boasts over 150 franchised locations, as well as launching lines of supplement products and apparel. Both Luis and Alejandra remain actively engaged in the direction, growth, and day-to-day operations of The Camp Transformation Center.

Alejandra

Alejandra Font

Co-Founder & Co-CEO

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to starting The Camp TC, a fitness brand that has impact thousands of lives. Alejandra runs 2 companies and 3 company owned Camps. The Camp Franchise Systems with over 150 franchised locations and Myo Sports Nutrition, a supplement and apparel line. Alejandra has been able to scale her businesses with the focus on developing strong teams that are customer centric with an emphasis on community building. She has a Bachelors Degree in Sociology, has competed in 3 NPC Bodybuilding competitions, where she has placed consistently between 1-2nd place.

Luis

Luis Font

Co-Founder & Co-CEO

Luis is an entrepreneur with almost over 25 years experience in businesses ranging from quick service restaurants, direct sales, digital marketing and fitness gyms. Luis has played an important role crafting the Vision, Mission and Culture of The Camp Transformation center, the day to day operations, development and expansion of The Camp Franchise Systems, and MYO Sports Nutrition. He’s been instrumental in creating the management infrastructure and in the continued growth of The Camp Franchise Systems. He holds degrees in Finance and Economics from The University of Houston.

What Our Members Say

I have working on my balance as well as my coordination which I am noticing a great improvement! Thank you!

Isela Villanueva Dec 12, 2023

The Camp Salinas has been a part of my life for 3 years and now it’s a daily routine! The AFF really helps you keep going and returning. As some as the training say: “Trust the Process” and “Don’t complain, enjoy the pain”.

Juanita Martinez Dec 12, 2023

I decided to join the Tc Salinas six months ago and since then I’ve been taking 2 clases almost every day. The equipment, trainers, and teammates are very friendly and always encouraging me to be better. It’s more than a gym, it’s a community where one can grow and become the best version of themselves.

Lucia Munoz Dec 12, 2023

Awesome experiencia will definitely do the long term membership look for Julie

rocha jose Dec 12, 2023

The experience here has been amazing! It's so welcoming and encouraging to keep moving and staying on track for working out.

Jenny Santana Nov 11, 2023

I have never felt better, healthier, and stronger! Just signed up for another year with a buddy! Best commitment and relationship I’m in! 🫶🏽

Melody Rico Nov 11, 2023

I have been going to this Camp every day for 11 days. I love it! Everyone in the gym from front desk employee to trainers to member is absolutely friendly and nice.The gym is clean! The classes are very challenge but I like them all. ( you can modify each routine to your own with trainer’s instruction and build up your strength as time goes on as I do).I already feel stronger after 11 classes. As a marathoner and an older runner , I do need this type of training to help me get stronger , burn my body fat to build muscle so I can run faster!😬I enjoy classes of different trainer.Even-though, we work in group but the trainer walks around to make sure we get correct form during training. In this camp, you get support from trainer to member. I can’t wait to come to class every day and am looking forward to achieving my goal to have a lean body and to feel stronger . If you are not self motivated to exercise on your own, join this Camp of Transformation! It will change you! You will be addicted to it! Especially thank you Kyle , the trainer for your encouragement!

Nurse BettyAnn Jul 7, 2023

This gym has really helped me turn my life around. Classes are challenging but motivating and the staff is absolutely phenomenal.

Brandon Ellsworth Mar 3, 2023

As someone already mentioned here, this place is addicting! I love the positive environment, the routines are always different and challenging, the gym is clean, the staff is outgoing, and everyone is super supportive of others' individual journey. If you enjoy the community vibe and want to step up your fitness level, this is a great place to do so.

Ana Gabriela Nava Mar 3, 2023

I have been a member since the camp opened in Salinas and I recommend it 100%. I love everything. Coaches. All the staff is very friendly. The facilities are very good and all the routines are unique every day.

Elizabeth Badilla Mar 3, 2023

It was awesome

Sergio Ponce Jan 1, 2023

The Camp completely changed my way of life! I've always struggled with my weight growing up and when I join the camp that completely changed for the better, I'm eating healthy. I'm exercising regularly and the weight is just shredding off 💪🏼 it's not just another gym, it's a community and family that want you to succeed

Ronald Bustos Dec 12, 2021

Still a very challenging and fun place

shinigami ss Jun 6, 2021

Real results.

Rolando Martinez Jan 1, 2022

I can feel the burn🔥...

Manuel Mendez Jan 1, 2022

(Translated by Google) Very good place to achieve a good figure (Original) Muy buen lugar para lograr una buena figura

Jose Fernández Nov 11, 2021

This facility is an amazing place for not only physical well being but there's soo much genuine motivation from the great staff and trainers and awesome members!!! This place is addicting!!!

Irma Hernandez May 5, 2021

(Translated by Google) Very good opinion, and very good training, thank you. (Original) Muy buena opinion, y muy buen entrenamiento, gracias.

Elias Herrera Nov 11, 2020