The Camp Transformation Center of West Chula Vista

675 Palomar St., Unit B/C, West Chula Vista, CA 91911

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About Our Culture

The Camp Transformation Center is more than a fitness boot camp, it’s a destination. A place where you can begin a personal fitness journey while celebrating progress among a community of like-minded supporters. The Camp offers a comprehensive 360-degree perspective on improving health and wellness – everything from personal training and nutritional instruction to dynamic class workouts and group fitness challenges. All conducted in a supportive environment where all members are accepted as part of the same Awesome Fit Family (AFF), regardless of experience or ability. At The Camp Transformation Center West Chula Vista, we’re all about life-changing transformations. It’s right there in our name.

Our Philosophy Defined

We believe fitness, and working out should be fun, conducted in a welcoming community where fellow members feel more like family. At The Camp, you’ll experience measurable progress and real results that can only be achieved by surrounding yourself with others dedicated to the same goal. When it comes to providing well-rounded health and wellness, you won’t find a better environment for celebrating one another’s health, happiness, and the joy that comes from incremental progress. That’s how we differentiate ourselves at The Camp Transformation Center West Chula Vista.

Our Mission

At The Camp Transformation Center, our mission is to create a supportive and enthusiastic environment for improving one’s individual health and wellness – achieved without pretense or pressure.

Our Vision

At The Camp Transformation Center, our vision is to build a true community of like-minded members who believe that fitness is more than a routine – it’s a lifestyle. Our exercise studios are designed to be sanctuaries of personal growth that go beyond physical fitness, a place where members are empowered to become the best versions of themselves so they can lead healthier, happier lives while inspiring others.

Our Core Values

At The Camp Transformation Center, our nine core values reflect how we aspire to lead the company. They include:

Integrity

In which we always do the right thing

Team-First Approach

A community based on trust, loyalty, positivity, accountability, and respect

Respect

We offer an environment based on acceptance of others

AAF Always

Our awesome fit family (AFF) is all about supporting and inspiring one another

Positivity

Our pledge to lift one another up at every turn

Honesty

Always being truthful is how we overcome adversity

Trust

We value our interdependence on each other

Fun

We believe personal fitness journeys should be fun, never a chore

Passion

Our employees are passionate in every aspect of their jobs

Our Founders

The Camp Transformation Center was co-founded in 2010 by Luis and Alejandra Font, a dynamic duo with over four decades of experience in fitness, nutrition, and entrepreneurial pursuits. Together, they’ve overseen the growth of a fitness brand that now boasts over 150 franchised locations, as well as launching lines of supplement products and apparel. Both Luis and Alejandra remain actively engaged in the direction, growth, and day-to-day operations of The Camp Transformation Center.

Alejandra

Alejandra Font

Co-Founder & Co-CEO

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to starting The Camp TC, a fitness brand that has impact thousands of lives. Alejandra runs 2 companies and 3 company owned Camps. The Camp Franchise Systems with over 150 franchised locations and Myo Sports Nutrition, a supplement and apparel line. Alejandra has been able to scale her businesses with the focus on developing strong teams that are customer centric with an emphasis on community building. She has a Bachelors Degree in Sociology, has competed in 3 NPC Bodybuilding competitions, where she has placed consistently between 1-2nd place.

Luis

Luis Font

Co-Founder & Co-CEO

Luis is an entrepreneur with almost over 25 years experience in businesses ranging from quick service restaurants, direct sales, digital marketing and fitness gyms. Luis has played an important role crafting the Vision, Mission and Culture of The Camp Transformation center, the day to day operations, development and expansion of The Camp Franchise Systems, and MYO Sports Nutrition. He’s been instrumental in creating the management infrastructure and in the continued growth of The Camp Franchise Systems. He holds degrees in Finance and Economics from The University of Houston.

What Our Members Say

Love the place! They have a great team of professional trainers ready to help and guide you. The location is big and plenty of parking. Clases and routines are fun! But make no mistake you will sweat like there's no tomorrow. If you were looking for one hour complete routine, look no more, this is your place.

Beatriz Ledesma Sep 9, 2026

Love the people and the training class . After every class, I love our huddle. It’s like being in a room full of family..

maria pompa Sep 9, 2026

If you’re are looking to shed some pounds and a new gym look no further this is the place for you ! This gym offers six week challenges that help you loose weight with meal plans and weekly weigh ins to get you looking the best you have ever looked I have been a member for over six years now and I love this place as a mother of 2 I’m able to come work out and relieve my stresses come check us out trust me you’ll love it and they teach you the work outs so you’ll know exactly what to do it’s always something different too they also have a coach walking around to help if you need anything or if you’re not doing it properly which is always a big help and if you’ve had injuries it’s ok I have had ACL surgery and I’m still able to do almost all the workouts!

Christine Jimenez Aug 8, 2026

Coming to this gym is an awesome experience. The coaches are great at showing you how to do each exercise and i love how you don't have to think about what to do, it is all layed out for you. The members are also very helpful and friendly. If you are ready to start a health journey this is a great choice.

Penelope L. Gutierrez Aug 8, 2026

I love coming here to workout! Everyone is super welcoming and encouraging! I love it here ❤️

Zamara Rios Aug 8, 2026

I started going in May of this year and since then I am down around 40 pounds and counting. All the coaches past and present are amazing and great. The challenges are great and the staff are always so kind and helpful. The people are great and you feel part of a family. Can’t wait to keep growing in my fitness journey.

Daniel Aug 8, 2026

I absolutely love The Camp Transformation Center West Chula Vista! The workouts are challenging but great, and the staff is amazing—everyone is so friendly, encouraging, and supportive. It’s a great place to work out, stay motivated, and reach your goals. Highly recommend!

Geo I li Aug 8, 2026

Changes ones life to be consistent, healthy, and productive. Everyone here is welcome and always awesome

0fficial_ Tid3_ Aug 8, 2026

Live change for me

Viridiana Rios Aug 8, 2026

I love this place, great people and very professional environment. Outstanding Thank you Dominick and staff for your support ( diet, meal plans, work outs) etc

Roberto Zambrano Corona Aug 8, 2026

Love this gym! Workouts kick your butt and can be modified for whatever shape you’re in. The playlists are the best of all genres making every workout fun! Dom is so accommodating and all the trainers know their stuff! Definitely recommend to everyone!

Sabrina Gonzalez Aug 8, 2026

Great team and great workouts. Great staff an motivational to improve an stay consistent

Miguel Osuna Dec 12, 2025

I love this place it has helped me a lot to stay consistent with my workouts. And I love that it is not a regular gym people are not with their phones trying to make workout videos.

Veronica gonzalez Aug 8, 2026

Absolutely the best workout for anyone who is unsure of what to do at the gym. The team is motivated, music is wonderful, and the workout is absolutely perfect! I'm in the best shape of my life and I have to thank the camp for that!!

Lisa Hoffman Aug 8, 2026

I love the camp! I've been coming here for 5 years and still get hyped coming and get the best work outs! You will always leave sweating and sore! I love all the staff! Dom rocks! I just love it here ! I've made friends and wonderful memories too! Sarah is the best and my favorite trainer! :)

leann gama Aug 8, 2026

Being new to the San Diego area, the Camp Transformation has been my happy place. From the start, the staff and trainers are so welcoming. I love their workouts. It’s never the same and will get you the results you want. I regained my strength fairly quickly. The music will keep you going for that extra push. Not only do I feel good coming here, but I’ve met the greatest group of friend, anyone could ever ask for. If I could give them more stars, I would!! ⭐️ ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ There you go!

Claudia Martinez Dec 12, 2024

(Translated by Google) It's a really comfortable place, the trainers help you with everything, they're attentive to each person they train, the prices are very reasonable, as is the staff, the classes are a lot of fun and the atmosphere is very pleasant, and the bell ringers are amazing! It's the best decision I've ever made ;) (Original) La verdad es un lugar muy cómodo , los entrenadores te ayudan en todo, están al pendiente de cada persona que entrenan son muy accesibles los precios al igual el personal la clases son muy divertidas y un ambiente muy agradable y con los campaneros ni se diga es la mejor decisión que eh hecho ;)

isabel najera Apr 4, 2026

Amazing fun classes.

Patricia Ortiz Jan 1, 2026

I’ve been a member at The Camp for 2 years and the level of fitness one can achieve is astounding. If you’re looking for a place that can help you get your health & workouts to the next level, this is the place to be. The trainers look out for all members and it feels like a community where everyone is supportive.

A Sanchez Jan 1, 2026

Absolutely enjoy coming to these workout classes. The staff is amazing, the classes are challenging yet rewarding and they always have the best music to get you through the workout!

Danielle McCoy Dec 12, 2025

Always a good Saturday with Larry. Highly recommend HIIT and Elite workouts here.

Maria Elena Martinez Dec 12, 2025

An "amazing gym" great equipment ,supportive/knowledgeable coaches, a strong community vibe, cleanliness, and real results like weight loss or increased strength, offer supplement discounts, promotions & incentives on specific trainers coaching you throughout every class you show up to achieve effective work out that will most definitely challenge your body, offer meal plans and their staff is amazing & passionate for making sure to challenge your body & motivate you to achieve personal goals, making you feel capable and excited to go. I highly recommend The Camp Transformation workouts are amazing and different all the time. ❤️

Susana Martinez Dec 12, 2025

The front desk staff are very welcoming and the trainers are awesome! I would recommend people try a class!!

maria guzman Dec 12, 2025

This is one of the best camp in west Chula Vista. All the trainers are amazing, very knowledgeable and friendly. Dominic class today was on fire and so motivating. All body HITT class is my favorite. Thanks Larry for taking us to the next level 12/16/25 Update: I cannot express how great this gym is. No matter how old or young you are, how strong or just a beginner, all the trainers will work and encourage you to do your best. There is no competition against anyone but yourself. This place has become a family to me where I come and truly enjoy working out.

Maria Martinez Apr 4, 2024

This is what one year at The Camp West Chula Vista did for me. NO Fad diets, just learning about healthy eating and how to maintain it. NO appetite suppressants or other pills. NO working out every day for 90 minutes, just consistent good exercise. The trainers here worked with my “old body” ( I am 57) and my issues (arthritis in my knees, shoulder injury, bad back), and I always felt understood with NO Judgement. I LOVE this gym, and the people here!!!

Liza Suwczinsky Dec 12, 2025

This is an amazing place to come and find a community with loving people. I would recommend everyone come and join.

Sandra Diaz Ramirez Dec 12, 2025

I’ve been a member at The Camp Transformation Center West Chula Vista since 2019, and I honestly don’t see myself going anywhere else. I absolutely love it here! All the trainers are so kind, supportive, and truly want you to succeed. Huge shoutout to Karina, my favorite—she is always so encouraging and motivating. The owner, Dom, is incredibly nice too! The Camp truly feels like a family. I’ve done a couple of their member challenges over the years, and within this year alone I’ve lost 20 pounds—I’m so proud of myself, and I’m so grateful that The Camp has been part of my fitness journey. If you’re looking for a place where you’ll feel welcomed, supported, and pushed to be your best, this is the place to be! Highly recommend. 💪

Brittany Broas Dec 12, 2025

(Translated by Google) Great facilities, friendly staff, and convenient hours. A very good experience and excellent results! (Original) Buenas instalaciones, buen trato del personal y buenos horarios. Muy buena experiencia y muy buenos resultados!

Cesar Ubaldo Santoyo Dec 12, 2025

love it here

Kenia Carrillo Nov 11, 2025

Best decision ever! All the coaches are great, you feel welcomed the minute you walk in & you walk out feeling 10x more amazing. Their products are also great. 10/10 highly recommend Karina is the best for leg days, Dom & Maddie are amazing for upper body days !

Everardo Tovar Nov 11, 2025

This an awesome place to start a weight loss journey. Along with the regular classes they offer additional classes for specific weight training. All of the team members are great and offer modifications if you have any injures. They also offer military discounts and are military friendly.

janice nieves Nov 11, 2025

I love this place ! Trainers are great ! 👏👏

Marcela Jalil Sep 9, 2025

Just completed my first 6 week challenge successfully and here’s how my experience went: 1:1 Coaching w Karina- You’ve gotta be honest with yourself and her during the check ins. She does a great job at providing workarounds to meet goals and is supportive as long as you give her the full picture. Meal plan: Easy & self-explanatory. I found it easiest to stick to alternating the same two meals & that helped keep me on track. Karina had good suggestions on meal recommendations. Classes/exercise: Love the flexibility of the class schedules & attend 3 times in a row, one rest day. I came in with some knowledge of some of the workouts but felt more comfortable as the challenge progressed. Not all the coaches check for form/check in so I found it helpful to flag a coach down if I wasn’t 100% sure on my form to avoid any injury or back pain. Larry’s classes are the most challenging but all coaches provide strong & inspiring classes. My favorite part of attending is that everyone comes in with 110% effort & it’s motivating/inspiring. I would recommend this for people like myself who need accountability & support in reaching weight loss goals. No one can do the work for you, but The Camp does a great job at setting you up for success.

Rosa Hernandez Jul 7, 2025

I just completed an incredible 6-week bootcamp challenge and couldn’t be more grateful for the experience! The defined meal plan made healthy eating simple and sustainable, while the workouts were challenging, energizing, and perfectly structured to push me each day. Coach Karina was absolutely phenomenal—supportive, motivating, and always there to keep us accountable. The entire team of trainers brought so much energy, encouragement, and expertise that made every session something to look forward to. I feel stronger, more confident, and inspired to keep going. Thank you to Karina and all the amazing trainers for helping me transform inside and out!

Evangeline Serna Jul 7, 2025

Super huge thank you to Dulce at the front desk, she is such gem 💎 and was my first point of contact when I came in. She is so warm and professional, also very knowledgeable. I was a little intimidated coming in but she gave me a tour and showed me everything the Camp has to offer.This gym is huge. I am new to working out and really would like to build my confidence, self esteem and overall health. I had my first class and it was amazing. Thank you Dulce I am looking forward to really transforming myself inside and out. 💯🙌🏼👊🏼

Joe sloan Jun 6, 2025

Both my husband and I have been coming for over a year now and this place has become our therapy physically and mentally. I have RA and the coaches all have helped me get stronger and more confident with what I am capable of and help me modify when I am going through a flare up. I absolutely love all the workouts each coach has their own style, and they are all amazing. The one coach who always motivate us to truly test ourselves and aim higher is Larry. His energy is infectious and attitude to help us achieve what we once thought we couldn't is just so appreciated. Thank you Dom for helping me through all my struggles when I fractured my hand, you made it possible for me to continue to stay active while I healed.

Astrid Uribe Apr 4, 2025

Great environment a the best staff

Porfirio Enriquez Jan 1, 2025

The Camp West Chula Vista is an amazing gym and is for all ages! I love that they are able to modify the exercises and that it is Boot Camp style. As a college student, I love going to this gym as it keeps me fit and healthy during those school breaks. I love that all of the coaches and members make me feel comfortable and welcomed. It is a great environment, and it supports me in reaching my full potential! Couldn’t have chosen a better place to work out! Highly recommend for those who want to improve their Physical and mental health, as The Camp does a good job in motivating me to become a better version of self.

Anna Ilusorio Dec 12, 2024

Friendly trainers, good workouts, front desk is always willing to help out or answer any questions I might have//// still coming to workout staff is still friendly from the front counter to the trainers they should have classes all day lol 😬😆12/23/2024

Mario Blanco Dec 12, 2023

“Since starting the camp transformation program in April 2024, I’ve seen incredible improvements in both my physical and mental health. The workouts are challenging but rewarding, and the supportive environment keeps me motivated to push harder every day. My strength, endurance, and overall fitness have improved significantly, and I feel healthier and more confident than ever. This program truly works, and I’m so glad I took the first step!”

Junirose Pueblo Dec 12, 2024

Love this place. I’m in a 21 day challenge and I have seen changes in my body. I highly recommend this place.

Maria Fernandez Dec 12, 2024

I cannot say enough great things about Coach Larry at The Camp Transformation Center in Chula Vista! His lower-body class was nothing short of phenomenal. From the moment we started, his energy, enthusiasm, and clear expertise created an atmosphere that was both motivating and empowering. Larry has a talent for making each movement purposeful, ensuring every participant gets the most out of their workout. His instructions were precise, and he took the time to correct form when needed, which I appreciated greatly. The workout itself was intense yet incredibly rewarding—I left feeling stronger and more accomplished than ever. It’s clear that Coach Larry genuinely cares about helping everyone reach their fitness goals. His encouragement and dynamic approach transformed the class into a truly productive and enjoyable experience. I highly recommend him to anyone looking to challenge themselves and see real results. Thank you, Coach Larry, for an unforgettable session! 🙏💪

michael jimenez Nov 11, 2024

This Gym makes you feel like family, its atmosphere, workers, trainers, and all the staff that make up THE CAMP CHULA VISTA make you feel comfortable. It is a place where you exercise and at the same time relax. 100% recommended

Jazmin Guzman Nov 11, 2024

Excellent place to get in shape, lose weight and achieve your goals. The coaches are friendly and They help you improve

Stephanie Atilano Nov 11, 2024

Been here since 2018 and the gym experience is well worth it! Feels like working out with family...no judgment...lots of motivation and encouragement!

Jason Love Oct 10, 2024