The Camp Transformation Center of Riverside

10403 Magnolia Ave Unit B, Riverside West, CA 92505

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About Our Culture

The Camp Transformation Center is more than a fitness boot camp, it’s a destination. A place where you can begin a personal fitness journey while celebrating progress among a community of like-minded supporters. The Camp offers a comprehensive 360-degree perspective on improving health and wellness – everything from personal training and nutritional instruction to dynamic class workouts and group fitness challenges. All conducted in a supportive environment where all members are accepted as part of the same Awesome Fit Family (AFF), regardless of experience or ability. At The Camp Transformation Center Riverside, we’re all about life-changing transformations. It’s right there in our name.

Our Philosophy Defined

We believe fitness, working out, and weight loss should be fun, conducted in a welcoming community where fellow members feel more like family. At The Camp, you’ll experience measurable progress and real results that can only be achieved by surrounding yourself with others dedicated to the same goal. When it comes to providing well-rounded health and wellness, you won’t find a better environment for celebrating one another’s health, happiness, and the joy that comes from incremental progress. That’s how we differentiate ourselves at The Camp Transformation Center Riverside.

Our Mission

At The Camp Transformation Center, our mission is to create a supportive and enthusiastic environment for improving one’s individual health and wellness – achieved without pretense or pressure.

Our Vision

At The Camp Transformation Center, our vision is to build a true community of like-minded members who believe that fitness is more than a routine – it’s a lifestyle. Our exercise studios are designed to be sanctuaries of personal growth that go beyond physical fitness, a place where members are empowered to become the best versions of themselves so they can lead healthier, happier lives while inspiring others.

Our Core Values

At The Camp Transformation Center, our nine core values reflect how we aspire to lead the company. They include:

Integrity

In which we always do the right thing

Team-First Approach

A community based on trust, loyalty, positivity, accountability, and respect

Respect

We offer an environment based on acceptance of others

AAF Always

Our awesome fit family (AFF) is all about supporting and inspiring one another

Positivity

Our pledge to lift one another up at every turn

Honesty

Always being truthful is how we overcome adversity

Trust

We value our interdependence on each other

Fun

We believe personal fitness journeys should be fun, never a chore

Passion

Our employees are passionate in every aspect of their jobs

Our Founders

The Camp Transformation Center was co-founded in 2010 by Luis and Alejandra Font, a dynamic duo with over four decades of experience in fitness, nutrition, and entrepreneurial pursuits. Together, they’ve overseen the growth of a fitness brand that now boasts over 150 franchised locations, as well as launching lines of supplement products and apparel. Both Luis and Alejandra remain actively engaged in the direction, growth, and day-to-day operations of The Camp Transformation Center.

Alejandra

Alejandra Font

Co-Founder & Co-CEO

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to starting The Camp TC, a fitness brand that has impact thousands of lives. Alejandra runs 2 companies and 3 company owned Camps. The Camp Franchise Systems with over 150 franchised locations and Myo Sports Nutrition, a supplement and apparel line. Alejandra has been able to scale her businesses with the focus on developing strong teams that are customer centric with an emphasis on community building. She has a Bachelors Degree in Sociology, has competed in 3 NPC Bodybuilding competitions, where she has placed consistently between 1-2nd place.

Luis

Luis Font

Co-Founder & Co-CEO

Luis is an entrepreneur with almost over 25 years experience in businesses ranging from quick service restaurants, direct sales, digital marketing and fitness gyms. Luis has played an important role crafting the Vision, Mission and Culture of The Camp Transformation center, the day to day operations, development and expansion of The Camp Franchise Systems, and MYO Sports Nutrition. He’s been instrumental in creating the management infrastructure and in the continued growth of The Camp Franchise Systems. He holds degrees in Finance and Economics from The University of Houston.

What Our Members Say

I absolutely love this gym! The coaches are incredible--extremely helpful, knowledgeable, and always pushing me to improve. They encourage me to lift heavier weights while offering great pointers to enhance my overall lifestyle. What makes this gym stand out is how easy it is to stick to the routine. All I have to do is show up--everything is already planned out for me. It takes all the guesswork out of working out, which I really appreciate. The price is higher than your average gym, but it's 100% worth it. I view it as an investment in myself, and the results speak for themselves. Since I started consistently in August, I've seen noticeable changes in my body and strength. If you're serious about your fitness goals, this is the place to be!

karla alcaraz Dec 12, 2024

The Camp is where it’s at. Elite trainers to get you moving and transform your body to meet YOUR goal. Friendly and welcoming staff and top tier trainers.

H Ramirez Nov 11, 2024

Absolutely love the Camp. The most amazing staff who encourages and pushes you to your full potential and never gives up on you: THANK YOU!! An awesome platform to meet like-minded individuals with the same goal of becoming a better version of themselves.

Christina Gossett Oct 10, 2024

My day usually starts with a HIIT workout at The Camp Transformation, West Riverside!! I love working out with my daughter who is also a member. I’ve been a member since 2017 and plan to continue this fitness lifestyle which will include The Camp Transformation Center. In 2019 earned my transformation picture on the wall with a total loss of 50lbs. I highly recommend this place to anyone who is looking for a great start to reach their goals. Anthony, Emily, Gino, Tony, Jaziel and Freddy are all amazing trainers filled with energy and killer workouts. Jessica is always so kind and welcoming.

Rose Anzures Sep 9, 2024

After three years of a sedentary life, I feel blessed that I have found this place that has helped me to feel better physically, emotionally and mentally. To all the trainers and coaches..thank you!cannot not be more grateful!

Blanca Reyes Sep 9, 2024

I love it here! It’s me time, taking care of my whole self! 🥰

Mariana Flores Sep 9, 2024

Been working out with the camp for a few years now and I love the motivation and excitement it brings! The trainers are all so motivating and energetic! Great music is always playing. I love how the trainers push me to lift heavier! The camp provides 21 days or 6 week challenges with a meal plan and weekly weigh ins. They demonstrate every workout station to assure everyone knows what to do and how to lift properly and safely. They genuinely care about your well being and your progress. Coach Anthony, Emily, Tony, Freddie, and Gino are all wonderful trainers. The positive vibes are 10/10 and it’s always a fun workout. The camp riverside is so worth it! Proud member here ☺️

Viviana Anzures Sep 9, 2024

(Translated by Google) Very good to recommend the camp!!!! (Original) Muy bien recommendar el camp !!!!

Paz ocampo Sep 9, 2024

Want to workout? This is the right place. You’ll have different trainers, different workouts, and an amazing community. You’ll be surprised how much you can learn.. give it a try !

Shaila Castro Sep 9, 2024

I love the Camp, after one year I have found an amazing community and have reached my weight loss goals!! Try it out you wont regret it!!

Marissa Oriero Sep 9, 2024

I’ve been coming here for 8 years and it’s a great environment! I love the energy and the encouragement!

priscilla cordova Sep 9, 2024

The Camp Transformation - Riverside is by far the best gym I’ve gone to. All the trainers and staff are friendly, professional and awesome at what they do. They do help transform your body and mind. Love my fitfam. Also, Jessica is the best!

Yamina Vidal Sep 9, 2024

Love love this place!! From Jessica with her warm beautiful smile that welcomes you to all the trainers. The New Camp transformation will definitely transform you!

Katya De La Cruz Sep 9, 2024

Come meet trainer Gino from Chino! The best work out you’ll get💪🏼

Lorena Rivera Realtor -Notary Public Sep 9, 2024

100% recommended, I simply change my live

Ardelia Munoz Apr 4, 2024

Best experience! Best trainers! Everyone is so friendly! Best decision!

Samantha Zamarron Apr 4, 2024

Best trainers ❤️ Jessica at the front is the best 🥰 Gino killer is today !! He is a killer trainer

Verónica Aguilar Sep 9, 2024

I started with Camp over 2 years ago and it was one of the best decisions I’ve made! Not only has my health improved but the trainers and community are top notch! Everyone is so supportive. I can’t imagine not doing the Camp! If you are looking for a place to improve your health and a supportive community. This is the place!!!

Miley Ramirez Sep 9, 2024

Really love this place since I started 1 month ago, I see the results 🫶 Thank you so much Camp from Riverside West. ❤️

Leslie Mercado Sep 9, 2024

The Camp Riverside is AMAZING!! I have been coming to The Camp for over 6 months. I am down 12 pounds, I am stronger and more confident. The trainers are the absolute best and they push and encourage you every step of the way. Join the family and become the healthiest version of yourself!

Amanda DiBenedetto Sep 9, 2024

I love the camp Riverside, because it gives me a lot of energy and it helps me to start my day!!! Great staff and trainers thank you!

almy landaverde Sep 9, 2024

Ever since I joined The Camp I started to enjoy working out. I started by doing the 6 week challenge back in April 2023, and I have remained a member since then. The trainers and the staff are very supportive, helpful, and nice, and they have been a huge support in my weight loss and health journey. The workouts are amazing and there is enough equipment to complete a variety of workouts, there is not one day where I have been “bored or tired” of the exercises, everyday I walk into the camp there is something new to learn! Which keeps things interesting. Working out with other people has been so much fun, I love the idea of working out in groups, it has helped motivate me and make new friends. The camp has shown an interest in my journey and I truly believe they do that with every single person who attends, which is awesome! I love the camp! 🩷

Jarumy Ramirez Sep 9, 2024

Killer workout

Starlynn Perez Sep 9, 2024

The Camp has all the right equipment and awesome staff and trainers, very enthusiastic and lively. Very knowledgeable about not just what exercises to do but also how to do them. Always evolving. They are very attentive and make sure you are doing the exercises correctly. Highly recommend The Camp Transformation Center -Riverside West to anyone looking for a good gym. ⭐️⭐️⭐️⭐️⭐️

Mrs G Sep 9, 2024

This location is amazing, they are really helping me reach my weight loss goals & amazing energy 🫶🏼🫶🏼

Breanna Garnica Aug 8, 2024

It’s been a ton of new changes but it’s for the better. Always friendly and amazing staff! Great way to get healthy with awesome members. It really is a community.

Karen Vieyra Nov 11, 2023

Great workout! Amazing staff

Sharon Hernandez Aug 8, 2024

I love it here, I have met the most amazing people. Jessica front desk always makes me feel welcome.

Tannia Vega Aug 8, 2024

Best place ever !!! Definitely recommend such good family!!!

Yolanda Longani Aug 8, 2024

I’ve been coming here for years and its more of a second home ♥️

Cosmic Family Jul 7, 2024

It is always a pleasant experience at The Camp! Staff is always helpful and courteous. If you are having trouble staying accountable to your fitness goals....this is the place to come to be held accountable!!!

Jorge Sanchez Apr 4, 2024

This I my second week and and and I’m loving it

Gerardo Rubalcava Jul 7, 2024

I decided to do the 6 week challenge in 2020 and since then I’m a member!! Love the Friendly staff, classes are well structured and organized. Coaches are highly motivating making sure you are correctly and safely lifting weights & working out. The level of encouragement and energy towards everyone shows how much they care for their members to live a healthy lifestyle. Special thanks to coach Emily💕for helping with modifications to minimize the stress on my knees

Lorena Rivera May 5, 2024

(Translated by Google) I love this place, the instructors are very kind and professional. I have been here since 2019 and I have seen very good results.. 💯 recommended (Original) Me encanta este lugar los instructores son muy amables y profecionales tengo aquí desde el 2019 y e mirado muy buenos resultados.. 💯 recomendado

Cristy'sbeutypro 8a May 5, 2024

These workouts are the best for people with ADHD!! They set it’s up, tell you what to do, and motivate you the whole way through! I’m sweating like crazy by the end of 45 minutes and building muscle I can see and feel!

Rebecca Valencia Apr 4, 2024

The Camp Transformation Center riverside is great for people just starting out their fitness journey and for people who want to challenge themselves. They provide great workouts with awesome trainers, each focusing in different training techniques. April's and Chris's strength training classes are great. David pushes you in every class and Jen has great energy. Freddys Saturday morning class is one of my favorite he uses a partner system which helps you push eachother and keep eachother accountable.Eric the owner is always open to hear new ideas and answer any questions regarding workouts and nutrition.

Elizabeth Lemus Apr 4, 2024

Hello, I really liked today's class April is a very good coach and Chris as well 😊

Rosie Villalobos Apr 4, 2024

Very good place

Georgina Robles Apr 4, 2024

This place is amazing I love the staff that work here they are an amazing team !!

Nubia Benitez Apr 4, 2024

Great trainers and always a fun class !

Jessica Pineda Apr 4, 2024

I love the camp! Joined for my wedding 2 years ago and never left lol! Thank you to all the trainers for making the workouts amazing

Samantha Garcia Apr 4, 2024

Love the Camp. After my workout, I leave energized and vibrating. I'm ready to take on the world or just take on yard work. Feeling strong, flexible, and golden.

Antonio Gomez Apr 4, 2024

Love the 🏋🏻‍♀️

Estela Rios Apr 4, 2024

Best place to workout 🏋️‍♀️ and Amazing people. ☺️🤗

Sugei Sanchez Apr 4, 2024

Best place to workout !! Jen’s classes are the best ! 🤪💖

Marlah Parra Apr 4, 2024

If you have no clue where to start your weight loss journey best believe the camp is where you want to start. The training is fun and easy to follow. Love the vibe.

Ana Arana Apr 4, 2024