The Camp Transformation Center of Riverside

10403 Magnolia Ave Unit B, Riverside West, CA 92505

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About Our Culture

The Camp Transformation Center is more than a fitness boot camp, it’s a destination. A place where you can begin a personal fitness journey while celebrating progress among a community of like-minded supporters. The Camp offers a comprehensive 360-degree perspective on improving health and wellness – everything from personal training and nutritional instruction to dynamic class workouts and group fitness challenges. All conducted in a supportive environment where all members are accepted as part of the same Awesome Fit Family (AFF), regardless of experience or ability. At The Camp Transformation Center Riverside, we’re all about life-changing transformations. It’s right there in our name.

Our Philosophy Defined

We believe fitness, and working out should be fun, conducted in a welcoming community where fellow members feel more like family. At The Camp, you’ll experience measurable progress and real results that can only be achieved by surrounding yourself with others dedicated to the same goal. When it comes to providing well-rounded health and wellness, you won’t find a better environment for celebrating one another’s health, happiness, and the joy that comes from incremental progress. That’s how we differentiate ourselves at The Camp Transformation Center Riverside.

Our Mission

At The Camp Transformation Center, our mission is to create a supportive and enthusiastic environment for improving one’s individual health and wellness – achieved without pretense or pressure.

Our Vision

At The Camp Transformation Center, our vision is to build a true community of like-minded members who believe that fitness is more than a routine – it’s a lifestyle. Our exercise studios are designed to be sanctuaries of personal growth that go beyond physical fitness, a place where members are empowered to become the best versions of themselves so they can lead healthier, happier lives while inspiring others.

Our Core Values

At The Camp Transformation Center, our nine core values reflect how we aspire to lead the company. They include:

Integrity

In which we always do the right thing

Team-First Approach

A community based on trust, loyalty, positivity, accountability, and respect

Respect

We offer an environment based on acceptance of others

AAF Always

Our awesome fit family (AFF) is all about supporting and inspiring one another

Positivity

Our pledge to lift one another up at every turn

Honesty

Always being truthful is how we overcome adversity

Trust

We value our interdependence on each other

Fun

We believe personal fitness journeys should be fun, never a chore

Passion

Our employees are passionate in every aspect of their jobs

Our Founders

The Camp Transformation Center was co-founded in 2010 by Luis and Alejandra Font, a dynamic duo with over four decades of experience in fitness, nutrition, and entrepreneurial pursuits. Together, they’ve overseen the growth of a fitness brand that now boasts over 150 franchised locations, as well as launching lines of supplement products and apparel. Both Luis and Alejandra remain actively engaged in the direction, growth, and day-to-day operations of The Camp Transformation Center.

Alejandra

Alejandra Font

Co-Founder & Co-CEO

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to starting The Camp TC, a fitness brand that has impact thousands of lives. Alejandra runs 2 companies and 3 company owned Camps. The Camp Franchise Systems with over 150 franchised locations and Myo Sports Nutrition, a supplement and apparel line. Alejandra has been able to scale her businesses with the focus on developing strong teams that are customer centric with an emphasis on community building. She has a Bachelors Degree in Sociology, has competed in 3 NPC Bodybuilding competitions, where she has placed consistently between 1-2nd place.

Luis

Luis Font

Co-Founder & Co-CEO

Luis is an entrepreneur with almost over 25 years experience in businesses ranging from quick service restaurants, direct sales, digital marketing and fitness gyms. Luis has played an important role crafting the Vision, Mission and Culture of The Camp Transformation center, the day to day operations, development and expansion of The Camp Franchise Systems, and MYO Sports Nutrition. He’s been instrumental in creating the management infrastructure and in the continued growth of The Camp Franchise Systems. He holds degrees in Finance and Economics from The University of Houston.

What Our Members Say

I absolutely love The Camp Transformation Center! The coaches are knowledgeable, motivating, and genuinely care about your progress. The members are welcoming, and the music always brings the perfect energy to every workout. I’ve been coming to The Camp since 2017, and it has consistently been a place where I feel challenged, encouraged, and supported. If you’re looking for a fun positive environment with amazing workouts, I highly recommend giving it a try!

Sony Soto Jul 7, 2026

Amazing place! All the couches are amazing too!! My favorite place 🫶

Patricia Martinez Apr 4, 2024

Not only is The Camp a great place to work out at, but it becomes like a family to you and you hold each other accountable. Been there for over 14 years and I am a better person for going there

Maartin Rossouw Apr 4, 2025

Great staff and team! You feel welcome from the start and motivated. Everyone is respectful and awesome team working together!

Griselda Jimenez Jul 7, 2026

(Translated by Google) The classes were great. (Original) Muy buenas las clases

Leticia Gonzalez Ramirez Jul 7, 2026

Awesome workout!! Community Engagment and fun!!

Elva Zamudio Jan 1, 2026

If you told me a year ago I’d willingly show up here 5–6 days a week, I’d have laughed. Now I plan my schedule around making it to class. The coaches somehow know exactly when to encourage you and when to hand you heavier weights. They push you, cheer you on, and make every workout feel like a win. The community is the best part. Everyone celebrates each other’s PRs, hypes you up when you’re struggling. I’ve gotten stronger, healthier. Whether you’re just starting or have been working out for years, this is the kind of gym that makes you excited to come back the next day.

Mayte Varnam Jul 7, 2026

I started going to The Camp Transformation Center in November 2025, and from day one the experience has been nothing short of incredible. The moment you walk in, you’re met with genuine support, motivation, and a team that truly cares about your progress. Coach Joe, Miranda, Brian, Landon, Anthony, and Joshua — each bring their own style and energy, but they all share one thing in common: they make sure every minute you spend there is worth it. No matter which coach leads your session, you know you’re getting someone who’s invested in your success. What I love most about this place is the way they make you feel. You’re not treated like just another member; you’re treated like family. They celebrate your wins, push you through the tough moments, and create an environment where you actually want to SHOW UP. If you’re on a busy schedule and need a solid workout in 45–60 minutes, this is the perfect place. The sessions are efficient, challenging, and designed to help you get the most out of your time.

New Century Construction & Restorations Jul 7, 2026

Joining the camp has been one of the best investments I’ve ever made in myself. Over the years I’ve been coming here, trainers have come and gone, but one thing has always stayed the same: every workout is fun, challenging, and something I genuinely look forward to. There’s never a dull day because each trainer brings their own unique style and energy to every class. And of course, there’s Coach Miranda with her famous, “One lap around the building!”—a phrase that everyone knows and (maybe) loves lol. What truly makes this camp special, though, are the people. Everyone shows up with the same goal of becoming a better version of themselves, and that positive environment naturally motivates and pushes you to keep going. Whether you’re just starting your fitness journey or have been at it for years, you’ll feel welcomed, encouraged, and challenged every step of the way. Stay fit! Don’t quit!

Christian Lucena Jul 7, 2026

Annie and Landon are the best!!! We love the camp riverside!🥰

Mariana Flores Sep 9, 2024

If you’re serious about improving your health and fitness, this is the place to be. From the moment you walk in, the trainers greet you by name and create an incredibly welcoming atmosphere. They’re knowledgeable, motivating, and genuinely invested in helping you succeed. One of my favorite parts is the community. I usually attend the 7:15 p.m. class, and seeing the same group each week has led to great friendships and built-in accountability that keeps me coming back. There’s never any high-pressure sales pitch or long-term commitment. You can even pause your membership for several weeks each year if you’re traveling, sick, or recovering from an injury, which is a huge plus. They also host fun “Pack the Camp” events featuring a DJ and extended workouts that bring everyone together. Their app is another great bonus—it makes meal tracking easy and includes workout videos to help you stay on track when you can’t make it to the gym. Since joining, I’ve lost 50 pounds, built a significant amount of muscle, and I’m in the best shape of my life in my 40s. I can’t recommend this place enough. If you’ve been thinking about giving it a try, do yourself a favor and check it out!

CJ Bartholomew Jul 7, 2026

I’ve been working on my health for a while, but I started to get bored just exercising at home. Even though I was making good progress, my weight loss seemed to slow down. It also became difficult to stay motivated to exercise every day and eat balanced meals with enough protein. I felt like I needed a change, so I researched fitness programs in my area and found The Camp Transformation Center. They offer different programs based on your fitness goals, and I got to speak with Brian, one of their team members, to find out which program would work best for me. I chose the 6-week Strength and Muscle program, and it ended up being a really positive experience. At first, I felt a little nervous since I’ve never worked out in a group before, and trying new workouts like high-intensity, interval, training (HIIT) and using weights was a bit intimidating. But everyone has been welcoming, and the trainers were very helpful. They always demonstrate how to do each exercise and we’re there to give extra guidance if needed throughout the classes. Regular body scans and weekly weigh-ins were encouraged to track my progress. The trainers also shared useful tips about healthy eating, and staying on track with my goals. Overall, joining The Camp has been a great addition to my routine, and I really enjoy the classes. I’ve now moved on to trying their Elite Strength Training program and continue to go to the daily HIIT classes. I want to give a special thanks to Joshua, Landon, Miranda, Joe, Brian, Chelsea, and Anthony they are all amazing coaches and I appreciate the variety in their workouts and their enthusiasm!

Isaac Lopez Jul 7, 2026

I had a great first experience at The Camp Riverside. The atmosphere was really nice and welcoming, and everything felt well-organized. The staff were friendly and made sure I was comfortable. I also liked how clean and enjoyable the environment was. Overall, it was a fun and challenging, and I would definitely recommend it to others.

Ximena Sanchez Gonzalez Jul 7, 2026

I’ve been going to The Camp Riverside, and I honestly can’t recommend it enough! The trainers are incredibly and genuinely care about helping everyone reach their goals. Every class is challenging but also fun, and they do a great job of creating a supportive, welcoming environment for all fitness levels. The workouts are always different, so you never get bored, and the energy from both the trainers and the members makes it easy to stay motivated.

Sarai Campa Jul 7, 2026

The coaches create a fun, motivating, and challenging workout experience that keeps me coming back. The facility has everything you need for an effective workout, no matter your fitness level. One of the best parts is training alongside others who push and encourage each other. It's inspiring to see everyone's progress and growth while challenging one another to keep improving. I always look forward to coming back for the next workout!

Edgar Blass Jul 7, 2026

If you want to get into shape this is the place to be. It’s a hard but rewarding workout. Every trainer here goes out of their way to make you feel welcomed, pump you up, and teach you correct form. Shout out to Miranda her classes are so good. Also Joe and Josh are great. Everyone here works hard and is friendly. Highly recommend worth the money.

Renay Deharo Jul 7, 2026

The Camp Transformation Center riverside is great for people just starting out their fitness journey and for people who want to challenge themselves. The workouts are high intensity strength training with intervals of cardio. The trainers and members make everyone feel welcome and are always willing to help, not to mention everyone is always willing to give you that extra push when you are not doing it yourself. No matter what your goals are whether they are to gain more mobility, stay active, gain strength, lose fat, or built muscle, the workouts are designed to help you achieve that. The staff is very knowledgeable not just with workouts but also with nutrition which makes your journey a little more reachable.

Elizabeth Lemus Apr 4, 2024

Hands down my favorite spot to train. The community vibe here is fantastic, but the staff is the real MVP. Everyone from the front desk crew to the trainers is super friendly, attentive, and passionate about helping members succeed.

Jackie Delgado Jul 7, 2026

love it ! best gym ever. love the environment, the energy, the trainers ! highly recommend. lost so much weight since i’ve started.

emily figueroa Aug 8, 2025

I am a very anxious person and I have never met a more understanding, caring, and heart warming group of individuals who care for your well-being. Believe me when I say this is the place to come to feel well about your mental and physical state. Shout out to Coach Josh, Joe, Landon, and Miranda👍

Ziclali Carrillo Feb 2, 2026

(Translated by Google) Jessica is the best (Original) Jessica es la mejor

Leticia Gonzalez Jan 1, 2026

Love the environment. The trainers/staff truly care about your health goals.

nati santos Jan 1, 2026

Best trainers ❤️ Jessica at the front is the best 🥰 Gino killer is today !! He is a killer trainer

Verónica Aguilar Sep 9, 2024

(Translated by Google) I love the camp, great atmosphere 🥰 (Original) Me encanta el camp muy bien ambiente 🥰

Riki Velázquez Jan 1, 2026

The best I have never been at a gym with great results I love seeing Jessica up front

Naraly Quijada Jan 1, 2026

(Translated by Google) I love the trainers and Jessi ❤️ (Original) Me encanta los trainers y la Jessi ❤️

Yuli Porras Jan 1, 2026

Been working out with the camp for a few years now and I love the motivation and excitement it brings! The trainers are all so motivating and energetic! Great music is always playing. I love how the trainers push me to lift heavier! The camp provides 21 days or 6 week challenges with a meal plan and weekly weigh ins. They demonstrate every workout station to assure everyone knows what to do and how to lift properly and safely. They genuinely care about your well being and your progress. Coach Anthony, Joe, Josh, Miranda, and Brian are all wonderful trainers. The positive vibes are 10/10 and it’s always a fun workout. The camp riverside is so worth it! Proud member here ☺️

Viviana Anzures Sep 9, 2024

(Translated by Google) The best, especially Jessica 🤩 I love them (Original) Los mejores especially Jessica 🤩 los amo

Noemi Contreras Jan 1, 2026

The best camp in the IE come try them out you wont regret it trust me !!!!

Melissa Lemus Jan 1, 2026

Amazing place to come workout, I’ve been coming for 5 years and don’t plan on leaving any time soon!

Jenny Alvarez Jan 1, 2026

It’s been a ton of new changes but it’s for the better. Always friendly and amazing staff! Great way to get healthy with awesome members. It really is a community. We love Jessica at the front desk.

Karen Vieyra Nov 11, 2023

Trainers are amazing!! Love this gym. Lots of different times to come, workouts are different, and energy is awesome ❤️

Megan Scott Jan 1, 2026

This place is great! I have officially been here for 1 year and have lost almost 80 lbs. I feel better and stronger then I have in years!

Natasha Emmrich Jan 1, 2026

new ownership, and it has improved a lot … different trainers, different workouts, and an amazing community. You can get you’re new you !

Shaila Castro Sep 9, 2024

⭐⭐⭐⭐⭐ I’ve been coming to Camp Riverside West since 2014, and it’s been an incredible experience from day one. This place is more than just a workout—it’s about accountability, atmosphere, and environment. You quickly realize that it does matter who you work out with. The friendships you build here, the people you meet, and the energy everyone brings make a huge difference. Over time, it stops feeling like a gym and truly becomes a community… even a family. If you’re looking for a place that pushes you, supports you, and surrounds you with solid people who want to get better together, this is it. Grateful for the years, the growth, and the relationships built here. Five stars, all day. 💪

Jorge Sanchez Jan 1, 2026

The camp has been motivating, a friendly group environment, we encourage each other to keep going. The coaches are great, will take time to teach you good form when doing the exercises. 1/28/26 The camp has been an amazing place to keep you motivated, keeping up, motivated and now getting stronger. The staff is amazing, professional.

estrella benavidez May 5, 2025

(Translated by Google) The coaches were great, but Jessica was the best :) (Original) Muy bien los coaches pero más mejor la Jessica:)

martha gonzalez Jan 1, 2026

Such an amazing camp

Clarissa's Life Jan 1, 2026

The Camp is amazing! the trainers are always looking out for us, making sure we are doing our workouts the right way. We have the best team, the best trainers. We get our workout done faster than you would in a regular gym.

Lizette Cervantes Jan 1, 2026

Shout out to the amazing trainers at Camp Riverside West! This place has changed my life in so many ways! Love love love

Hailey Earnest Jan 1, 2026

I can’t say enough good things about this camp at my gym. From day one, it was clear this isn’t just a workout it’s a well-structured, supportive program that actually delivers results. The coaches are knowledgeable, motivating, and genuinely invested in each person’s progress. They explain movements clearly, offer modifications for all fitness levels, and still push you in a way that feels encouraging rather than overwhelming. You never feel lost or judged, whether you’re a beginner or more experienced. The workouts are challenging but doable, and I noticed improvements in my strength, endurance, and confidence pretty quickly. The energy is positive, inclusive, and motivating. It feels like a community, not just a class. It’s worth every minute and penny.

Saira Miranda Jan 1, 2026

Love this gym! Always get a great workout in thanks to all the coaches :)

Irma Plantillas Jan 1, 2026

Brians the best trainer!! We love taking his elites. He’s very sweet always giving us princess treatment.

Odalys Mendoza Nov 11, 2025

Great trainers, and great workouts!!

Natalie Saravia Sep 9, 2025